9/11 DAY FOUNDATION
We partnered with 9/11 Day.org to realize their mission: Turning a day of tragedy into a day of doing good. To do that, we needed to mobilize millions of volunteers on 9/11—promoting empathy, community and outreach. And do it all during a global pandemic.
We tapped celebrities and leaders to join the cause, and were stunned when even OBAMA added his voice.
We partnered with over 50 nonprofits focused on our most pressing issues today, and created an AR Instagram filter too.
The result:
+29 million participants
+1.1 billion earned impressions