9/11 DAY FOUNDATION

We partnered with 9/11 Day.org to realize their mission: Turning a day of tragedy into a day of doing good. To do that, we needed to mobilize millions of volunteers on 9/11—promoting empathy, community and outreach. And do it all during a global pandemic.

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We tapped celebrities and leaders to join the cause, and were stunned when even OBAMA added his voice.

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We partnered with over 50 nonprofits focused on our most pressing issues today, and created an AR Instagram filter too.

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The result:

+29 million participants

+1.1 billion earned impressions

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