INTERNATIONAL RED CROSS | PLAY BY THE RULES

We partnered with the International Committee of the Red Cross (ICRC) to raise awareness for the rules of war by showing the world: How you play FPS can make a difference on battlefields IRL.

Our campaign challenged five top FPS gamers around the world to test their skills and play their favorite game by a whole new set of rules—the rules of war. And, they had to figure it out LIVE on Twitch. 👀

RESULTS
In 5 hours we reached over 140,000 viewers and in one week our initiative reached 3 million people around the world. All achieved pro bono.

AWARDS
Clio Entertainment
🏆 Games: Fan Engagement
🏆 Games: Digital | Mobile
🏆 Games: Experiential | Event | Activation

TEAM
CD | Claire Nellessen & Saedi Burke
GAME DEVELOPERS: Beyond Creative
PRODUCER | Craig Jelniker
INFLUENCERS & MEDIA | Ege Ayan & PopShorts
CREATIVE LEADERSHIP | Guy Seese & Tom Murphy
CLIENT | Chris Hanger