STOUFFER’S
How do you get The Stouffer’s Faithful to branch out from their beloved main dishes and realize there are all-new side dishes? You tell them once. And then again. And again and again and again.
We created a national TV spot that had fun with the language of Stouffer’s Sides to celebrate sides in all forms. It became our whole side hustle, you might say.
We supported the campaign with print that went equally hard on this whole “sides” thing.
And we proposed smart, situational ads that positioned Stouffer’s Sides as the perfect side to other brand’s mains.
With ads that appeared just off to the side.
Another upside?
We had enough extra footage (and jokes), to make bonus social content just in time for Father’s Day.
We launched the bonus edit + cards on social and sold them IRL via the Stouffer’s merch store, where they sold out in … a disturbingly short amount of time.
