ROKU GIN

We created a social and digital campaign for Roku Gin: An unparalleled gin with six unique botanicals only found in Japan.

The visuals were inspired by these natural elements, with botanical ingredients and seasonal cues creating the vibe. I worked closely with my (very talented) art director partner to create each scene. The gold hexagon was a custom-made brand element that give things an ownable, but elevated look.

We created Instagram Stories that featured Roku Gin and seasonal cocktails. Then paired visuals with haikus that evoked the taste and process, for a touch of Japanese culture that didn’t go too overboard.

Video assets ran across social and digital placements, enhanced by SFX of nature, a gently moving camera and lighting that helped bring out each season’s unique feel as well.