Voting is important. But thanks to COVID, there was one very important piece of the process missing. The piece that makes us feel proud. The piece that proves it wasn't just a patriotic fever-dream. The "I voted" sticker.
So, we teamed up across the entire Wunderman Thompson network to give you back your civic swagger.
What is a showvoter?
Someone with civic swagger. A person who picks their picks and shoots their shot and doesn’t care who knows it. In fact, they want you to know it. They’d say voting is cool, except it’s kind of uncool to say something is cool, so we’ll just show you.
Who can be a showvoter?
Anyone with a heart full of valor and 18 years of life experience. Also, up-to-date voter registration. Aside from that, this club is non-exclusive and built to be 216MM members strong. (<< That’s how many eligible voters live in the U.S. today. Can you believe?)
How (and who) did this help?
Designs from our WT offices in Seattle, LA, Atlanta and NYC were turned into t-shirts flaunting voter pride. We donated 100% of the profits to vote.org because it’s a nonpartisan organization committed to increasing voter turnout—and creating more showvoters—for elections to come.
In true Showvoter fashion, it’s only right to share a little press.
