We were tasked with reviving a brand that was getting overshadowed by Chipotle & Qdoba.
So, we overhauled their media plan and brought the Taco of the Sea to life. Literally.
In addition to the overall win of weirding people out while filming tacos on yoga mats at the beach, we doubled site traffic, increased winter revenue and picked up a win as Internet Advertising Competition's Best Restaurant Social Media Campaign of 2017.
Our modern-day team of Dr. Frankensteins:
CD Graeme Hanson
CW Saedi Hitner
AD Claire Nellessen